Evaluation Q5

Evaluation question 5

How did you attract/address your audience?

In our opening sequence we tried to make our character interesting and introduce her to the audience. Sissi is an interesting character because she is not typical – she is an attractive young girl (which would attract target male audience) and is depressed and broken. She is the same age as our target audience (well, almost the same, she is 19), which is beneficial because teens like watching films about people of their age.

Even though in our opening sequence we used almost only non-diegetic sound she is introduced quite well, she makes some visual connections with the audience, looks at the camera. Also the voice over that tells her story makes the audience be interested in who she is and draws them in and want to know what happens to her.

We also introduce her from the different perspectives by the usage of different camera angles and types of shots.

From the technical point of view I would say that the style of the video also should attract the audience – it is almost b&w (85 %), some of the shots are distorted because of the fisheye lens. It makes it look some sort of mysterious.

In the beginning our video is edited in a way that it passes very quickly (fast motion + quick change of the scenes) which we did to empasise that the voice over is talking about the past, that it all have happened and she wants to forget it, change the topic. Closer to the end the video becomes slower and in the end. No many people normally notice it (obviously, except for the slow motion bit) but it affects the way in which audience responds to the opening sequence and feels about it.